Published On: Thu, Oct 8th, 2020

Tesco, Asda, Sainsbury’s and Morrisons cost ranked: One is more expensive than Waitrose


Asda is still the UK’s cheapest supermarket, retaining it’s title for five months in a row. UK supermarket prices have been analysed by the Government’s Consumer Price Index ‘shopping basket’ on a week-by-week basis.

Andy Barr, co-founder of www.alertr.co.uk, said: “It is interesting to see that, once again, Waitrose has unexpectedly been more affordable than some of our go-to ‘cheaper’ stores that one may assume they are going to find more reasonably priced items within.

“Despite Tesco continuously coming up as one of the more expensive retailers, the data from September does seem to indicate that they’ve begun to drop their prices as we enter another tricky phase regarding the global pandemic.

“Sainsbury’s is also another surprise as it comes in third cheapest retailer for the shopping list, somewhat surprising as it’s notoriously known for its higher-end offerings.

“At this point, it’s starting to look like Asda can’t be beaten on their low prices, and competitors will really have to think about introducing better deals or offers in order to keep customers loyal, particularly at a time when so many are looking to cut their spending in any way possible.”

The online price tracking website has been tracking the prices of 43 everyday items from the shopping basket on the Office for National Statistics’ Consumer Price Index (CPI) since 2019.

Included within the list are items such as eggs, milk and bread, as well as non-perishables like pasta, rice and cereal.

The prices across seven of the largest supermarkets are analysed, with discount retailers Lidl and Aldi not included due to the inability for customers to shop full ranges online.

Own-brand items (or their equivalent) were monitored in the research to give the most unbiased comparison of goods and their prices, with the exception of brands that all seven supermarkets stocked (e.g. Coca-Cola).

In other supermarket news, Morrisons has extended its next day doorstep food delivery service. 

Over 100,000 orders have now been delivered to customers across the UK and customers are able to place orders directly over the phone.

With many supermarkets having little to no delivery slots available, Morrisons ensures that the food is delivered the following day between 10am and 6pm.

Deliveries will be made by a store colleague from customers’ local stores, often by the stores Community Champion – who helps out with members of their nearby neighbourhood.



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